SAMSUNG and SEAT- the perfect alliance to be always connected

by / Comments Off on SAMSUNG and SEAT- the perfect alliance to be always connected / 543 View / March 2, 2015

  • First SEAT cars powered by SAMSUNG, on roads before middle of the year
  • Brand premières new SEAT ConnectApp – reads Tweets, Facebook posts and emails out loud from your smartphone, while you’re driving


SAMSUNG and SEAT have signed an agreement to develop technological solutions to provide total connectivity across SEAT’s range of models. The agreement will take shape in the coming months with the launch of a new SEAT model line-up equipped to keep the customer always connected, with new technological features to be extended gradually to the rest of the SEAT range.


Members of SEAT’s Executive Committee and Samsung managers after the signature of the agreement between the two companies.


Other agreement provisions enable SAMSUNG to supply SEAT with the basic software to develop its own car apps, to be managed from SAMSUNG handsets.


Members of SEAT’s Executive Committee and Samsung managers during the presentation of the agreement between two companies in South Korea


These vehicles will be equipped with MirrorLink technology and the car Infotainment system linking them to SAMSUNG devices through the apps developed by SEAT. MirrorLink is SEAT’s answer to connectivity between the car and the smart device. Smartphone content is mirrored in the vehicle display in a safe way, with no distraction for the driver, who is afforded access to apps while keeping both eyes on the road.


The devices, the apps and the car infotainment system are the main elements of the MirrorLink based connectivity. Wearables can be added supporting further functions. This agreement with SAMSUNG covers all 75 markets on which SEAT vehicles are sold.


According to Rick Segal, Vice-President of Enterprise Business Team, IT & Mobile Communications Division at Samsung Electronics, “SAMSUNG is delighted to be announcing this agreement at the Mobile World Congress, particularly in Barcelona – SEAT’s home town. The idea behind the agreement is to work together, joining the know-how of both brands, to develop on board safe technological solutions which simplify our customers’ lives. The aim is to keep consumers always connected. We are expecting great things from this agreement with SEAT.” 

In the words of Jürgen Stackmann, SEAT Executive Committee Chairman, “In 2015 we fully entered the Internet of Things, with 6 billion things now connected to Internet. One of SEAT’s main objectives is to meet emerging needs and SEAT customer expectations. To fulfil our commitment to our customers, we want to strengthen the competitiveness of the SEAT range. For us, SAMSUNG is the ideal partner in this new global challenge”.