/ Built in 34 months, almost 1.5 billion euros invested
/ Second-generation Ibiza and Cordoba first models to roll off assembly line
/ SEAT built almost 8 million vehicles in Martorell, where 11,500 people employed
Martorell, 21/02/2013. – SEAT is celebrating. Tomorrow is the 20th anniversary of the official
opening of the Martorell production facility, a milestone in Spanish industry on account of its
ground-breaking technology and labour systems. Prior to the inauguration of the Martorell
factory, the company’s manufacturing capacity was concentrated in the Zona Franca
(Barcelona), which opened its doors in 1950 and built the first vehicle, the 1400, in 1953.
On February 22nd 1993, King Juan Carlos I unveiled the plaque commemorating the official
opening, in the presence of the then new Chairman of the Volkswagen Group Dr. Ferdinand
Piëch, today Chairman of the Supervisory Council. Martorell became one of the most modern
car production facilities in Europe.
The second-generation Ibiza and the Cordoba were the first models to roll of the production
line, at the rate of 1,500 units a day in December that year, ending with an annual total of
140,275 cars. Over the past 20 years, almost 8 million cars of a range of 32 models have
come out of the Martorell facility – starting with the first-generation Toledo, then the Inca van,
Arosa, Altea or Exeo, right up to the stunningly new Leon. Currently in Martorell, SEAT
manufactures all three versions of the Ibiza, the new Leon, the complete Altea family, Exeo,
Exeo ST and the Audi Q3. In the Zona Franca of Barcelona, the company still uses part of the
original factory infrastructure to create stamped bodywork parts.
“Throughout its twenty-year history, Martorell has become increasingly advanced. Thanks
to continuous investment in technology and a highly qualified team, we have improved
quality to perfection, both in products and processes”, says Dr. Andreas Tostmann, Vice-
President for Production at SEAT.
Martorell manufactures for SEAT as well as for other Volkswagen Group brands. Between
1995 and 2003 it built four versions of the VW Polo and Caddy, and in 2011 began
production of the Audi Q3, the first premium car manufactured in Spain.
From just-in-time to sustainable logistics
SEAT’s Martorell production facility is a competitive, flexible industrial complex covering
three million square metres, the equivalent of 400 football fields, and was built in just 34
The necessary investment amounted to 244.5 billion pesetas – almost 1.5 billion euros at
today’s prices. Designed from the very start for implementation of just-in-time production, it
has today completed the logistical circle with two internal railway lines. One is for the
reception of goods and the other to transport finished vehicles. Together they save 2,600
tonnes of CO2 emissions, the equivalent of 57,000 truck trips a year.
Backbone of the economy
Over the past 20 years, SEAT cannot be fully understood without Martorell, nor can the
Spanish automotive sector be understood without SEAT. In 1993 an entire suppliers’ estate
was created, initially with 20 companies. Today SEAT’s multiplying effect on the economy
carries great weight. It is Spain’s number one vehicle manufacturer, exports 85% of its
production and provides direct employment for 11,500 workers at Martorell, and indirect
activity for 46,000 persons. Sixty per cent of SEAT’s suppliers are Spanish.
Did you know…?
– The five most-produced models at Martorell* are:
Ibiza II: 1,515,946 units from 1992 to 2002
Ibiza III: 1,172,504 units from 2001 to 2009
Ibiza IV: 801,538 units from 2007 to present
Cordoba I: 783,547 units from 1993 to 2002
Leon II: 675,369 units from 2004 to 2012
– Number of robots in factory: 2,883
– From initial manufacture at the presses to final shipment, each vehicle travels 12 km
SEAT is the only company in its sector with the full-range capacity to design, develop, manufacture
and market cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters
in Martorell (Barcelona), exporting approximately 80% of its vehicles to 75 countries. In 2011 SEAT
had a total turnover of more than 5 billion euros, with overall deliveries amounting to 350,000 units.
SEAT Group employs more than 14,000 professionals at its three production centres in Barcelona –
Zona Franca, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza and
Leon, amongst other models. Additionally, the company produces the Alhambra in Palmela (Portugal),
the Mii in Bratislava (Slovakia) and the new Toledo in Mladá Boleslav (Czech Republic) at Volkswagen
The Spanish multinational also has a Technical Center, a ‘knowledge hub’, bringing together more
than 900 engineers whose goal is to be the driving force behind innovation for the number one
industrial investor in R&D in Spain. In line with its declared commitment to environmental protection,
SEAT undertakes and bases its core activity on sustainability, namely reduction of CO2 emissions,
energy efficiency, as well as recycling and re-use of resources.